We have all been warned that our Social Media profiles and online activities through sites like Facebook, Twitter and Google Plus keep track of where we go, what we look at, what we click on, and who we interact with, but its easy to dismiss this “profiling” when it is not very apparent or visible. Ever wondered why that advertising on your Google search was targeted at exactly the things you like and buy?
Have you ever wondered what kind of “profile” google has created about you? Well you can see your advertising “Catagories” and your assumed “Demographics” by clicking on this link:
Its a very insightful experience to say the least. Now, in order to deconstruct what these “Categories” and “Demographics” are saying, let me share my “profile” for you to see:
As you can see from this image, Google has correctly identified me as a “Male” and although I won’t turn 35 until later this year, they were pretty close to my current age. Google definitely figured out exactly where I live in the world, and is thus able to target advertising directly at me from local companies in Vancouver, BC, Canada.
The “Categories” that Google has identified as my “key interests” are very insightful! I think that they have created an accurate ‘picture’ of what I am most interested in, and what topics I am most likely to engage in online. You can see that I like Movies, Online Video, K-12 Education, Technology, People and Society, and Libraries! If you knew me in person, you would most definitely agree with this online google “profile”.
What is helpful to note, is that by accessing your own Google Profile, you can “Remove or Edit” any of these categories or demographics at anytime, if you knew about it! So, please, get informed about your online Google Profile! If you want to learn more about maintaining your online privacy, there are many other tools and strategies that you can employ to keep yourself from being “targeted” through strategies like google page. Please see this page to learn how to “Opt out of Everything Online” to remove any profiles or targeted advertising!
Stay informed, and stay in control of your online identity!